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Welcome to our blog at CHOSEN®.

CHOSEN® is your one stop solution when you want to start with managing your skin, hair or body goals - on your own! The high performance products here are curated by our dermatologists who give equal importance to safety and efficacy. We choose our products based on two aspects, evidence and experience. These two factors are given very high importance, be it the CHOSEN® Exclusive Range of Stuff That Works® products, or the Curator's Choice line up of personal care products and actives.

Stuff that Works® is a unique range of products that have crossed over from the skin doctor's clinic to your home. All our products in this range are meant to empower the smart skin care enthusiast, who is into well, Stuff that Actually Works!

Curator's Choice line up of products showcases the most effective skin and hair care products, handpicked for you! With so many products out there in the market, the Curator's Choice helps you construct your own skin care routine and hair care plan, by making your choices easier. So you save time with our science based recommendations, not to mention saving money!

MSM for nail growth and health

5 Mistakes to Avoid for Healthier Nails

Taking care of the health and beauty of nails is essential. Here are some of the common mistakes to avoid for healthy and beautiful nails.

The best marine collagen supplement

Collagen – the new buzz word for young skin!

If you look at the list of recommended supplements for antiaging, collagen sits right at the top of the list.

Pycnogenol for skin

How much of White Pine® Pycnogenol® should I take, and for how long?

How much of Pycnogenol® should you take, and for how long? Here's a quick guide to planning your daily dose of White Pine® Pycnogenol®.

Light Routine Gentle for glowing skin

Are you exfoliating the correct way?

Learn about Unscrub®  - the Correct way to Exfoliate!

Benefits of White Pine Pycnogenol for Skin Health

10 Top Benefits of White Pine® Pycnogenol®

Pycnogenol® is a miracle antioxidant that is proven to detox your skin and body. Here are 10 reasons why White Pine® Pycnogenol is an absolute must for anyone looking to stay healthy, fit and young! 

best hair growth serum

Your Hair Cycle needs a little reset.

Your hair moves between growth and resting phases. Stress and lifestyle factors can keep your hair in the resting phase for too long. Night Owl® Melatonin Scalp Solution helps reset your hair cycle and helps reduce stress induced hair shedding and premature ageing of the hair. Read more to understand your hair cycle better.

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