For too long, the industry has overlooked the unique needs of Indian skin, offering either watered-down versions of Western formulations or generic, one-size-fits-all solutions. CHOSEN® is different. Founded by Dr. Renita Rajan, CHOSEN is a science-first, dermatologist-led brand that creates original solutions—designed from the ground up for the realities of Indian and skin of color types.

At CHOSEN, we don’t just protect people from bad skin—we protect them from bad skincare that fails to respect their biology. Our formulations prioritize pigmentation control, inflammation prevention, and longevity, without unnecessary layering or reapplication. Every product is tested in the real world, ensuring it works in hot, humid climates and fits seamlessly into fast-paced lifestyles.