Our Story
Science-First Skincare, Rooted in Real Indian Skin
At CHOSEN®, we’re creating solutions for melanin-rich skin, formulated with intention, backed by dermatology, and designed for the realities of Indian skin types and environments.
Why We Exist
Heat, hard water, humidity, UV, stress, pollution - your skin goes through it all. Every single day.
At CHOSEN®, we formulate with context. We design for the skin you live in. We see it as a living organ, constantly shaped by its exposome.¹ We didn’t find the right solutions to fit the realities of melanin-rich. So we created them.
That’s the science behind everything we do.
Why We Exist
Heat, hard water, humidity, UV, stress, pollution - your skin goes through it all. Every single day.
At CHOSEN®, we formulate with context. We design for the skin you live in. We see it as a living organ, constantly shaped by its exposome.¹ We didn’t find the right solutions to fit the realities of melanin-rich. So we created them.
That’s the science behind everything we do.
Why Exposome Science?
Exposome science doesn’t just treat breakouts or dark spots. It helps us understand why they happen and how to protect against them before they appear. That’s why CHOSEN® isn’t just about skincare. We’re about Skin resilience. Skin literacy. Skin that lasts.
Here’s how we utilize exposome science:
Sun Protection
Most sunscreens are built for UV alone. SAFESCREEN® by CHOSEN defend against UV, visible light, and thermal stress - a complete solution for intense sun exposure in the Indian climate and melanin-rich skin.
Scalp Health
Pollution and frequent washing weaken the scalp microbiome. We created Pinedruff™ - a peel-based solution that restores scalp health without antibiotics or anti-fungals.
Barrier Repair
Whether it’s from overusing actives or enduring city air, your skin barrier takes a daily hit. Our peptide and ceramide-based systems are built to strengthen and reset it.
Oral Beauty Supplements
From collagen peptides to antioxidant blends, our supplements are designed to counteract oxidative damage and skin fatigue caused by lifestyle stressors.
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Most sunscreens are built for UV alone. SAFESCREEN® by CHOSEN defend against UV, visible light, and thermal stress - a complete solution for intense sun exposure in the Indian climate and melanin-rich skin.
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Pollution and frequent washing weaken the scalp microbiome. We created Pinedruff™ - a peel-based solution that restores scalp health without antibiotics or anti-fungals.
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Whether it’s from overusing actives or enduring city air, your skin barrier takes a daily hit. Our peptide and ceramide-based systems are built to strengthen and reset it.
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From collagen peptides to antioxidant blends, our supplements are designed to counteract oxidative damage and skin fatigue caused by lifestyle stressors.
Meet Our Founder
Meet Our Founder
Dr. Renita Rajan has spent over two decades listening to what skin is really saying.
One of India’s most trusted dermatologists and a pioneer in aesthetic skin science, she founded CHOSEN with one goal: To bridge the gap between clinic-grade science and everyday skincare, with complete respect for skin of colour, Indian climates, and long-term safety.
At CHOSEN, Dr. Renita Rajan brings together the rigour of clinical dermatology with the foresight to see where skincare is headed, whether it’s understanding the impact of endocrine disruptors or identifying how environmental stressors are reshaping skin behaviour.
Because when you’re grounded in science, you don’t chase problems. You see them coming.
Our Journey With You
