Pongal celebrations are still going strong - Shop for ₹5000 or more & get a FREE Yellow Tote Bag. Valid until 19/01/2025.

Morning Lark Redensyl is now available in a compact 10 ml travel pack - Shop Now!

CHOSEN HIFIVE CONCLAVE: Celebrating 5 Incredible Years of CHOSEN with YOU - Reserve Your Seats Now & Join Us For The Celebration!

SMOO Baby Pure Lotion – the ultimate on-the-go hydration for your baby’s skin. Gentle, non-greasy, and safe for everyday care.

CHOSEN Store is now open for you every Sunday from 12 PM to 5 PM. Come in & shop your favourites!

Curator's Column

Why are we called people with Skin of Color?

Skin of color is trending everywhere. But what does this term actually mean? Learn more in this blog.

Oil based sunscreen ingredients are more likely to get absorbed than mineral based filters. Learn more here.

Are men's sunscreens really different from those meant for everyone?

Tinted sunscreens are trending now, replacing BB, CC and DD creams. Their ability to combine coverage and protection seems to be the reason.

Tinted sunscreens and antioxidant sunscreens protect Indian skin types, more comprehensively than UV focused sunscreens.

What causes the sunscreen white cast? Explore the origin of this term.