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Welcome to www.chosenstore.in ("Site"). The website, along with any ecommerce services provided hereon, is owned and operated by Chosen, (“We/Us”) a partnership firm incorporated under the Indian Partnership Act, 1932, with its registered office at 3rd floor, New no. 97 & 95, Canberra House, Pantheon Road, Egmore, Chennai 600008. India. The Site and ecommerce services are together referred to as the Services.
Any new features or tools which are added to the current store shall also be subject to these Terms. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you
If these Terms are considered an offer, acceptance is expressly limited to the contents of these Terms.
Online Store Terms
By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of these provisions will result in an immediate suspension of your access to the Services.
We reserve the right to require you to create a user account in order to access any part of the Services.
You are responsible for maintaining the confidentiality of your account and its details, and you hereby accept responsibility for all activities that occur under your account and password. You acknowledge that the information you provide, in any manner whatsoever, are not confidential or proprietary and does not infringe any rights of a third party in any manner.
If you know or have reasons to believe that the security of your account has been breached, you should contact us immediately at the 'Contact Information' provided below. If we have found a breach or suspected breach of the security of your account, we may require you to change your password, temporarily or permanently block or suspend your account without any liability to Chosen or its partners.
You agree to provide current, complete and accurate purchase and account information for all purchases through the Services. You agree to promptly update your account and other information, including your email address and payment details, so that we can complete your transactions and contact you as needed.
The creation of User Accounts is limited only to persons above the age of 18.
Accuracy of Information
We will make all reasonable efforts to ensure that the information provided about the products sold on the Site are accurate and up-to-date. However, we do not warrant that the product description, colours, information or other content of the Platform is accurate, complete, reliable, current or error-free.
Prices or descriptions for our products are subject to change without notice.
The Site may contain typographical errors or inaccuracies and may not be complete or current. The product pictures are indicative and may not match the actual prices payable.
We reserve the right to correct, change or update information, errors, inaccuracies or omissions at any time (including after you have placed an order), without prior notice.
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made
Please note that we are under no obligation to notify you of any changes to information relating to the Site. You agree that it is your responsibility to monitor any such changes yourself.
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
Use of our Products
The products and services available through the Services, as well any samples provided, are for your personal and/or professional use only. The products or services, or samples thereof, which you may receive from us, shall not be sold or resold for any/commercial reasons.
We will not be liable for any adverse reactions, allergies, or side-effects stemming from or associated with the use of our Products. Please consult a qualified medical professional before purchasing/using the same.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer
We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We will make all reasonable efforts to ensure that your orders are shipped within 5 business days of placing them.
Our shipments are assisted by our trusted logistics partners. We will provide you with tracking details of your shipment once the order has been shipped.
Shipping timelines and availability are subject to change without prior notice, especially if for reasons outside our reasonable control.
A cancellation charge of 5% will be applicable if you choose to cancel your order after making payment.
Payments towards shipments cannot be refunded if the consignment has been dispatched.
Cancellation of the order is not possible once the shipment process has begun.
These items are non-returnable due to the prevailing restrictions on travel and shipments.
Please reach out to us if you have any doubts BEFORE you make the payments at email@example.com. We are happy to help you with your queries.
For personal care/ cosmeceuticals / nutraceuticals, destination country may charge a duty levy, to be borne by the customer.
It takes a maximum of 2 business days to dispatch the ordered products from the date of placing the order.
It will take a maximum of 7 - 10 business days for the product to reach your destination from the date of shipment or Generation of AWB (Air Waybill) whenever it is later provided all the documents have been submitted in time.
Cancellations, Refunds, and Replacements(within India)
In the event you wish to cancel an order, you must contact us within 24 hours of placing it. You may contact us at the details provided further below in these Terms. We reserve the right to refuse cancellation of any orders. If we agree to cancel your order, we will refund any money paid to the payment method you have used to place your order subject to Cancellation charges of 5% on the order value.
Orders once shipped cannot be cancelled.
We will only replace products if they are defective or damaged or missing in transit if reported within 48 hours from the date of receipt of products. If you need to exchange it for the same item, send us an email at firstname.lastname@example.org and send your product to: Chosen, 3rd floor, Canberra House, New No. 97 & 95, Old No 58 & 58a, Pantheon Road, Chennai 600008 TN, India. Items sought to be returned (where applicable) must be sent to the above address.
We will only dispatch the replacement after receipt of your returned product and verification that it is indeed damaged or defective. You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
Depending on where you live, the time it may take for your exchanged product to reach you may vary depending on the applicable logistics.
If you are returning an item to us, please consider using a trackable shipping service or purchasing shipping insurance. We cannot guarantee that we will receive your returned item once shipped.
Privacy and Personal Information
Third Party Information
Certain content, products and services available on the Site may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
User Comments, Feedback and Other Submissions
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e‑mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:
for any unlawful purpose, or to solicit others to perform in any unlawful acts;
to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability;
to submit false or misleading information;
to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet;
to collect or track the personal information of others;
to spam, phish, pharm, pretext, spider, crawl, or scrape;
for any obscene or immoral purpose; or
to interfere with or circumvent the security features of the Site, Services or any related website, other websites, or the Internet.
We reserve the right to terminate your use of the Service or any related website for violating any of the above restrictions.
We also reserve the right to investigate occurrences that may involve such violations and cooperate with authorities in prosecuting users who are involved in such violations.
Intellectual Property Rights
All brand names, logos, and other content hosted on the Site/Services are the property of their respective owners. No license is granted to use any of the content/materials hosted on the Site or Services, in any manner whatsoever.
Chosen and its partners expressly and exclusively reserve all applicable intellectual property rights in all text, programs, products, processes, technology, content, software and other materials, which appear on this Site, including its look and feel. The compilation (meaning the collection, arrangement and assembly ) of the content on the Site is the exclusive property of Chosen and is protected by both Indian and international law.
The content/materials on this Site shall not be copied, reproduced, duplicated, republished, downloaded, posted, transmitted, distributed or modified in whole or in part or in any other form whatsoever, except for your personal, non-commercial use only. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying, reproducing, duplicating, republishing, posting, transmitting, distributing or modifying.
You are granted limited, non-exclusive, non-transferable, non-sublicensable license to access, and make personal and non-commercial use of the Site, including creating a hyperlink for personal, non-commercial use. All rights not expressly granted to you in these Terms are reserved and retained by Chosen and its affiliates.
We reserve the right at any time and for any reason to terminate your license to use the Site/Services and to block and prevent your future access thereto.
Representations & Warranties
The Site and Services are provided to you “AS IS”. We make no representations regarding the use of or the result of the Products mentioned on the Site in terms of their correctness, accuracy, reliability, or otherwise.
Any content/materials hosted on the Site/Services is not intended to constitute personal medical suggestion or be used for any medical diagnosis or treatment. While we take all reasonable care to ensure that the information provided is accurate, we make no representation and take no responsibility for the accuracy or validity of the same.
If you have specific medical issues, or for treatment of any medical condition, please consult a certified medical practitioner. If you choose to rely on any information provided on the Site/Services, you do so at your own risk.
Disclaimer of Warranty and Limitation of Liability
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
To the fullest extent allowed by law, in no case shall Chosen, its partners, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility.
If you have a dispute with us or are dissatisfied with the site, termination of your use of the site is your sole remedy. We have no other obligation, liability, or responsibility to you.
You agree to indemnify, defend and hold harmless our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
The provisions of this Section 14 shall survive the termination or expiry of these Terms, in perpetuity.
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
Governing Law & Jurisdiction
Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the Courts at Chennai.
Without any prejudice to the above, Chosen or its partners shall have the right to seek and obtain any injunctive, provisional or interim relief from any court of competent jurisdiction to protect their trademarks or other intellectual property rights or confidential information or to preserve the status quo pending arbitration.
Amendments and Updates to Terms
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
Nothing contained in these Terms shall be construed as creating any agency, partnership, affiliation, joint venture or other form of joint enterprise between the parties.
Our failure to require your performance of any provision hereof shall not affect our full right to require such performance at any time thereafter, nor shall our waiver of a breach of any provision hereof be taken or held to be a waiver of the provision itself.
In the event that any provision of these Terms shall be unenforceable or invalid under any applicable law or be so held by any court decision, such unenforceability or invalidity shall not render these Terms unenforceable or invalid as a whole but these Terms and Conditions shall be modified, to the extent possible, by the adjudicating entity to most fully reflect the original intent of the parties as reflected in the original provision.
The headings in these Terms are for convenience only and shall not be used in its interpretation.
We reserve the right, in our sole discretion, to change/ alter/ modify these Terms at any time by posting the changes on the Site/Services. Any changes are effective immediately upon posting to the Site/Services. Your continued use of the Site thereafter constitutes your agreement to all such changed Terms. We may, with or without prior notice, terminate any of the rights granted by these Terms. You shall comply immediately with any termination or other notice, including, as applicable, by ceasing all use of the Site.
These Terms constitutes the entire agreement between you and Us with respect to the Site/services and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written.
You may contact us using the information below:
TERMS & CONDITIONS OF WARRANTY
These terms and conditions set out hereunder (hereinafter referred to as “Warranty”) are set forth by CHOSEN, a partnership firm existing under the laws of India (hereinafter referred to as “We”, “Us” and “Our) to the Owner/Customer (as provided on the warranty card provided at the time of purchase and hereinafter referred to as “You”) for the Product(s) (as specified on the warranty card provided at the time of purchase).
Term: The applicable warranty period commences from the date of purchase and shall expire upon three (3) months from the date of purchase. During the said applicable warranty period, We shall (i) replace the Product with either a new or a refurbished Product that is the same as or similar to the Product you purchased; (ii) repair the Product using either new or refurbished parts; or (iii) refund to you the purchase price/cost of reimbursement for parts of the Products (which shall be decided at Our sole discretion) in accordance with the terms of this Warranty.
Hours of Service: Service will be available during our operating hours (i.e., 10:00 AM to 6:00 PM) on working days. The replacement and associated services for the Product, shall be carried out within 10 days from the date of receipt of the returned Product.
Requirements for coverage under the Warranty:
(i) You will have to show the warranty card that came with the Product; and
(ii) Show valid proof of purchase as and when required.
Please note that Products which are not registered in accordance with the Warranty, without valid proof of purchase and/or with proof of purchase that has been altered, illegible or have not directly been purchased from Us, shall be deemed to be outside the cover of this Warranty.
Repairs/Replacement or Services covered under this Warranty: The Product when covered under this warranty shall include only its original configuration, design or specifications as it was at the time of purchase. Unless otherwise provided herein, coverage does not and will not apply to any consumables, non-functional parts, fragile Products, or accessories that are used in conjunction with or to enhance the performance of the covered Product.
If there are any missing part(s), faults and/or defects which do not conform to the sales contract, invoice or packaging (hereinafter referred to as “Defects”) which can reasonably be discovered through visual inspections on the date of receipt or immediately thereafter must be reported within seven (7) days of date of receipt of the product, failing which, no Defects will be deemed to be present at the time of purchase. Claims relating to such Defects must be supported in writing and presented to Us at the time of return/replacement.
We reserve the right to decline to provide services covered under this Warranty in instances where the Product is obsolete, no longer deemed (at our sole discretion) serviceable or replaceable for any reason. Products after servicing or inspections must be collected within three (3) months from the date of notification. We may dispose of any Product which remains uncollected after three (3) months of notification, without notice to You, in any way We deem fit, and We may also claim any damages from You including any costs for the storage of the Product. We reserve the right of lien for unpaid charges over the Product.
Time shall not be of the essence in providing the Warranty services, as our services can be inadvertently affected by factors outside our control. We shall not be liable for any losses or damages howsoever arising out of delays, loss of use, force majeure events, etc. Nevertheless, We shall make reasonable efforts to inform You in the event where the service may exceed ten (10) days from the date of service request.
This Warranty is applicable only to the person named as the owner of the Product in the warranty card and is not assignable and/or transferable and/or extendable.
We shall reserve the right to vary the coverage or refuse to cover Products which Our records indicate are “End-of-Line” or “Clearance”.
We shall reserve the right to vary, modify or change the terms and conditions herein due to change(s) in availability of products or for the purposes of complying with applicable policies, rules, regulations and law, with or without notice.
This limited Warranty is only applicable to Products purchased from us through our Website (chosenstore.in) and in store purchase at our location(s) in India. Servicing is available only in India. The Products when covered under this limited manufacturer warranty shall include only its original configuration, design or specifications. Unless otherwise provided herein, coverage does not and will not apply to any consumable items, non-functional parts, accessories that are used in conjunction with or to enhance the performance of the covered Product.
Limitations of coverage: This Warranty does not cover:
(i) Any Product purchased outside India.
(ii) Minor imperfections in the Products that meet design specifications or imperfections that do not materially alter functionality. We make no satisfaction guarantees, performance guarantees, risk free guarantees, error free guarantees, any express or implied warranties including but not limited to fitness for a particular purpose, performance, use or merchantability. Whether by statue, common law or otherwise are excluded to the maximum extent permissible by applicable laws.
(iii) Damage, fault or failure due to alteration or repairs made by anyone other than Us, or the use or aid of supplies and accessories other than those provided by Us.
(iv) Damage, fault or failure due to causes beyond Our control including, but not limited to, repairs necessary due to operator negligence, improper installation, damage caused by spillage of foods/liquids, wrong usage of electrical supply and voltage, abnormal voltage, excessive heat, dust, corrosive surroundings, chemical reaction, failure to maintain the Product, failure to operate or use the Product according to instructions, accident, mishandling, misuse, tampering, vandalism, theft, fire, lightning, flood, wind, freezing, power failure, static, normal wear and tear, pests, vermin, foreign matter entering the Product, inadequate or excess power supply, unusual atmospheric conditions, or acts of war or acts of God.
(v) Damage, fault or failure resulting from software, virus(es), electrical wiring and connections, user facilitated minor adjustments and settings, external antenna or local reception problems, structural problems of Your premises, inaccessible Products or parts, negligence, misuse, tampering or abuse, whether wilful or not.
(vi) Damage, fault or failure due to improper transportation, inappropriate storage conditions or materials, improper ventilation, reconfiguration of the Product, movement of the Product.
(vii) Damage, fault or failure due to or arising out of, transit or delivery, packing, unpacking, assembly, installation, routine maintenance, dismantle, relocation or removal.
(viii) Non failure problems that do not require parts and intermittent issues, including without limitations, reception and/or incompatibility issues, demonstration, training, reminders, adjustments, set-up, installations, battery change, replenishing of consumables, short circuit, routine maintenance and servicing, periodic check-ups, cleaning, checking of improper operation or incorrect use.
(ix) Any utilization of the Product that is inconsistent with either the design of the Product or the way we intended the Product to be used.
(x) Any installation and/or modifications that prevents normal service.
(xi) Any and all cases in which a reasonable manufacturer of such a product would not honour the warranty of the Product.
(xii) Normal wear and tear and cosmetic damage such as, but not limited to corrosion, scratches, dents, rust, stains. Non-functional parts such as, but not limited to, plastics and finishes. Expendable or lost items, such as, but not limited to cables.
(xiii) Consequential losses and/or damages as a result of malfunctioning of, damage to, or failure of an operating part of the covered Product, or damages, fault or failure as a result of any repairs or replacements under this warranty. Damages, fault or failure caused by delays in rendering of Our services or loss of use during servicing or otherwise awaiting parts are not covered.
(xiv) Damages, fault, failure, imperfections, caused by abuse, tampering, illegal use, negligence, prolonged or improper use or operation.
(xv) Products that are leased, rented, used exceeding normal limits, used continuously and/or subject to abuse, unreasonable, abnormal or extreme operations.
(xvi) Warranty card/proof of purchase is altered, defaced or erased in any manner whatsoever.
We reserve the rights to charge You for any reasonable and applicable costs and expenses (at prevailing rates) relating to or arising out of the repair or replacement under these excluded circumstances.
To the maximum extent possible under applicable laws, We (including our affiliates, our agents and contractors) will not under any circumstances or under legal theory (whether based in contract, tort, or otherwise) be liable for any indirect, incidental or consequential losses and/or damages, including without limitation, property damage, lost time, loss of use, loss of data, delays in servicing or the inability to render service on any covered product.
The defective Products or parts thereof covered under this Warranty shall be repaired or replaced (with comparable and/or refurbished equipment or parts) as determined by us in our sole discretion free of charge. Save for personal injury and death caused by Our own negligence and to the maximum extent permitted by applicable laws, the remedies in this warranty are your sole and exclusive remedies and our liability, howsoever arising out of, relating to or in connection with this warranty, shall not under any circumstances exceed the Product purchase price.
None of Our employees, distributors, dealers, retailers, contractors, agents have the authority to vary, modify or amend any of the terms and conditions of this Warranty.
Our decisions regarding all matters concerning this Warranty shall be final and binding.
This Warranty is governed under the laws of India and does not affect Your statutory rights as a consumer in any way.
TERMS & CONDITIONS FOR PICKUP
Thank you for opting to pick your product up from the store.
Please note that we will be holding your products for pickup, for a maximum of 7 working days, from the time of order. You can walk into our store on all business days (Mondays to Saturdays), between 11 AM and 6 PM, to collect your offer. If you are using Dunzo, or other modes of pick up, we request you to do so, during the above hours.
The terms and conditions of return and refund are the same as for a standard online order, and the date of processing will be calculated from the date of order. For example, cancellation charges will be applicable, based on the date of order, and not from the date of pick up.
If you wish to convert your pickup to standard delivery, this can be done within 72 hours of placing the order. Requests to convert the pick up to standard delivery, will not be processed if submitted after 72 hours of placing the order.
If the pickup is not executed within 7 days from the date of ordering, the order will be considered as cancelled, and the money will be returned to the bank account/credit/debit card, whichever route the payment was made from, after application of due cancellation charges.
TERMS & CONDITIONS FOR LOYALTY AND REWARDS
The reward points once redeemed cannot be converted back to points.
Retro claim is not possible.
In case of reviews, the points will be added, only if the reviews are posted for the purchased products.
Points can be earned for upto 5 reviews a week.
Registered email address must be quoted at the time of billing in case of store purchases and for online one must login using the registered email address for accrual of reward points.
The reward points will be updated to the account when the order has been delivered.
The points will be cancelled if the order is partially cancelled or completely cancelled.
The reward points will expire after a year, and a reminder email will be sent 30 days before the expiration date and another mail 7 days before the expiration date.
Hello CHOSEN: 0 points onwards
CHOSEN One: >1 points onwards from purchases
CHOSEN Silver: >2500 points from purchases
CHOSEN Gold: >5000 points from purchases
CHOSEN Diamond: >10000 points from purchases.
Discounts based on the VIP tiers such as CHOSEN ONE Discount, CHOSEN SILVER Discount, CHOSEN GOLD Discount and CHOSEN DIAMOND discount expires within 30 days from the date of activation.
In case of Refferal program, the reward of Rs 100 for a minimum purchase of Rs 2500 expires within 10 days from the date of its activation.