Benefits
Ingredients
How To Use
  • Enhances lip colour with a natural, vibrant pink tint
  • Brightens the appearance of dull, pigmented lips
  • Lightweight & non sticky, comfortable for daily wear
  • 6 ingredients, over 99% naturally derived
  • Safe for children aged 2 and above.

Radish extract, Plant derived lipid base

See All Ingredients
  • Start clean: Open the jar and take a small amount using the applicator. Apply to bare or moisturised lips. Works beautifully alone or layered over your regular lip routine.
  • Swipe on: One swipe for a natural tint, two for deeper colour.
  • Build it up: Layer for a deeper pink. Press lips together to blend evenly across the lip line.
  • Reapply as needed: The formula is lightweight and non-sticky, reapplication never feels heavy.
  • Pair overnight: For extra conditioning, use the CHOSEN Ceramide Lip Balm as your nighttime lip repair mask.

CHOSEN FOR

Natural Lip Colour

Pink tint sourced from radish root anthocyanins, a natural plant pigment, never a synthetic dye. Colour you can actually trace back to a plant.

Rosy Lips

A soft, deep pink tint that enhances your natural lip colour rather than masking it. Buildable tint adjusts to your skin tone - more is more or just a hint.

Glossy Lips, all day

Ultra glossy, wet look finish that stays in place. Lipid rich plant base locks in shine without sliding. Cushiony, luscious and never tacky.

Smooth, Nourished Lips

Skin identical plant lipids deeply condition lips with every wear. Moisture locking emollients leave lips smooth and supple, not stripped.

Fresh Watermelon Moment

Watermelon fruit extract adds a clean, fruity freshness on wear. Light, natural sensory experience to kickstart the day. No harsh flavouring.

Vegan Lifestyle

Six plant derived ingredients. >99% Natural content. No animal derived ingredients. A formula built for clean beauty without compromise.

Powered by Lip Loving Botanical Extracts

Plant Pigments + Biomimetic Plant Lipids

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Radish Extract

Rich in Anthocyanins. Provide a vibrant, stable pink tint. Gently processed to preserve both colour and functional phytochemicals, including antioxidant activity.

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Plant Lipid Base

High ricinoleic acid content draws moisture into lip tissue and creates a film that locks it in. Also, it gives the gloss its signature cushiony body and long wearing shine.

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Watermelon Extract

Mild, food grade flavouring that adds a refreshing, light freshness with every application of the tinted lip gloss. No harsh fragrance, no sensitizers, no essential oils.

Best in Class Specs

Shade

Dark Pinkish Tint

Pigment Source

Radish Root Anthocyanins (natural botanical)

Finish

Ultra glossy

Texture

Thick, cushiony, non sticky

Sensory Note

Fresh watermelon

Natural Content

>99% natural origin

Vegan

Yes

Best Time To Use

Daytime Use, reapply as needed

Safe for Children

Yes, from 2 years+

Suitable for Pregnancy/Nursing

Check with your physician

Frequently Asked Questions