Built for how Indian skin actually ages
CHOSEN is India's first exposome based skincare brand, and a point of view on how Indian skin actually ages.
We don't follow Western anti aging principles, because those principles were never designed to understand the Indian genome or the climate Indian skin lives in. We started with a question: what does aging actually look like on melanin rich skin, and what would long term care for it need to do? Every formulation, framework and tool at CHOSEN exists to serve one outcome: skin longevity for Indian skin.
70k + Customers
50+ Products
2 Awards
The Chosen Framework
Indian skin ages in four places. Most skincare only tracks one.
Western anti aging is built around wrinkles. That model was developed on lighter skin in colder, drier climates, and it misses most of what melanin rich skin actually goes through. For skin of colour, aging shows up in four distinct domains. Pigmentation is the earliest and most visible. Skin texture shifts with pollution and humidity. Contour softens in the lower face. Hair thins, greys and changes texture on its own timeline. CHOSEN is built to address all four, because skin longevity depends on addressing all four.
This is the framework every CHOSEN product, tool and piece of guidance is built against. If something doesn't serve skin longevity across at least one of these four domains, we don't launch it.
The four domains
Pigmentation
Age spots, uneven tone and melasma. The most visible early marker of aging in Indian skin, and the one most standard routines miss entirely.
Skin texture
Roughness, enlarged pores and loss of smoothness. Driven as much by pollution and humidity as by the passage of time.
Contour
Loss of definition and volume in the lower face. CHOSEN Sculpt is the first clinically validated topical contour protocol built for Indian women.
Hair aging
Thinning, greying and texture change. We treat hair aging as a domain in its own right, not an afterthought tacked onto skincare.
How we apply exposome science
The skin you live in.
And the life you live in it.
What is the exposome?
The exposome is the sum of everything your skin meets in a day. Your external environment: sun, pollution, hard water, climate. Your internal state: hormones, diet, stress. Your personal habits: products, screen time, sleep. These inputs work together to shape how your skin behaves, how well its barrier functions, and how it ages over time. Exposome science is the future of dermatology, and it is the lens through which CHOSEN formulates every product.
Why it matters for Indian skin?
Indian skin operates in one of the most demanding exposome environments on the planet. Heat, hard water, humidity, UV, pollution and stress all stack on top of one another, every single day of the year. That changes what ingredients need to do, and at what concentrations. CHOSEN was one of the first Indian brands to build entire formulations around the exposome model, because prevention is more effective than correction.
Three pathways to skin longevity
Because the exposome is cumulative, so is the response. No single product will carry skin longevity on its own. Real care requires working every lever the skin responds to, which is why CHOSEN is organised around three pathways: topical formulations, oral formulations, and skin literacy. All three serve the same long term goal, and all three matter. Real youthfulness is biological, not cosmetic, and it compounds over years of consistent care.
Topical Formulations
The products that go on your skin. Our topical range covers sun protection, scalp care, barrier repair and contour, each formulated around the specific exposome load Indian skin carries. SAFESCREEN, Pinedruff, Sculpt and our peptide and ceramide systems all live here.
Oral Formulations
The products that support your skin from within. Collagen peptides, Pycnogenol, MSM and antioxidant blends work where topicals can't reach, supporting the cellular machinery behind long term skin health.
Skin Literacy & Lifestyle
CHOSEN is not only a product brand. It is a trove of everything longevity and youthfulness - the blog, the exposome explainers, the Sunscreen Calculator, the SPF and PA meters, the ingredient checker, the annual conclaves. Because the best product still fails if the lifestyle around it works against it.
What backs the recommendation
Clinical science, translated into a daily routine.
Most skincare brands start with a marketing idea and look for a formulation to fit it. CHOSEN works the other way round. Every product starts with a clinical need Dr.Renita has seen in her practice, an ingredient with the strongest available safety and efficacy data, and a formulation built to deliver both. Science supports the product. It doesn't decorate it.
The four domains
Published clinical research
The CHOSEN Sculpt protocol is supported by a 12 week prospective study in Indian women, published in the Journal of Cosmetic Dermatology in 2026. It is the first topical serum with published clinical data on submental fullness in Indian skin. Publication is how we measure whether a product earns its place in a long term care philosophy.
Formulated for safety and efficacy, together
Every active in the CHOSEN range is selected for both short term efficacy and long term safety. One without the other is not longevity. When we chose bemotrizinol as our primary chemical UV filter, we chose it on the strength of its safety data, which remains the best of any filter in its class.
A national team of dermatologists and KOLs
CHOSEN is developed and refined by a team of practising dermatologists and key opinion leaders from across India. Every product is reviewed against clinical evidence before it launches. If the data isn't strong enough, the product doesn't ship.
Dr. Renita Rajan
Cosmetic Dermatologist
Author & Laser Technology Leader
The Founder
Two decades of listening to what skin is really saying.
Dr. Renita Rajan is one of India's most trusted cosmetic dermatologists, author of Sunscreens for Skin of Colour, and a key opinion leader in laser technologies. She has spent over two decades in clinical practice, treating the specific ways Indian skin ages — the pigmentation, the barrier dysfunction, and the long term damage from unsupervised actives and topical steroids.
CHOSEN grew out of her cosmetic dermatology practice at RENDER. There, she began formulating exclusive protocols for her clientele - products built around the specific gaps she was seeing in her consulting room, using ingredients she could stand behind on long term use. Those in clinic formulations, refined over years of patient results, became the foundation of CHOSEN in 2020. What started as products for her own patients became products for every person who needed them.
Her vision for CHOSEN is simple. Close the gap between clinic grade science and everyday skincare, with complete respect for skin of colour, Indian climates and long term safety. Every decision at CHOSEN traces back to that vision - the ingredients we choose, the studies we commission, the tools we build for skin literacy. When you're grounded in science, you don't chase problems. You see them coming.
What backs the recommendation
Clinical science, translated into a daily routine.
Most skincare brands start with a marketing idea and look for a formulation to fit it. CHOSEN works the other way round. Every product starts with a clinical need Dr. Rajan has seen in her practice, an ingredient with the strongest available safety and efficacy data, and a formulation built to deliver both. Science supports the product. It doesn't decorate it.
The Beginning
We opened our flagship store in Chennai and launched chosenstore.in, bringing scientifically formulated skincare and haircare closer to you.
THE FIRST FIVE
We debuted five carefully formulated products including DIY peels, supplements and targeted hair growth serums.
COMMUNITY MOMENTUM
Our community expanded past 30,000 Instagram followers, driven by shared enthusiasm for skincare that delivers visible results.
PORTFOLIO EXPANSION
We introduced eight new products, thoughtfully expanding into skincare serums, collagen supplements and moisturizers.
LOYALTY LAUNCHED
We launched the CHOSEN Loyalty Program, offering exclusive benefits and personalised experiences to our dedicated customers.
NEXT GEN PROTECTION
We elevated sun protection with the SAFESCREEN® range and expanded our supplement offerings, reinforcing our comprehensive wellness approach.
TECH FORWARD
We launched the CHOSEN App along with sunscreen tools like the SPF and PA Meters, combining technology and precision to simplify your routine.
MILESTONE MOMENTS
We celebrated our fourth anniversary with the CHOSEN4You Conclave and hosted the CHOSun Conclave in Bangalore, strengthening our relationship with our community.
SCALING IMPACTS
We launched the Sunscreen Calculator, secured significant seed funding, and received an Elle Beauty Award nomination.
REFRESHED AND FUTURE READY
We marked our fifth anniversary with the HiFIVE Conclave and revealed a refreshed brand identity, underscoring our commitment to sustainability and innovation.
AWARDED AND ADVANCING
We received the Global Spa Award and the Elle Sustainability Award, and continued to lead with innovative launches in responsible beauty.
A FIRST IN PUBLISHED SCIENCE
CHOSEN Sculpt Serum launched as India's first topical contouring serum, supported by a 12 week clinical study in Indian women published in the Journal of Cosmetic Dermatology. The first Indian skincare brand to publish clinical data on aging in skin of colour.
Global Spa Award
2025
Elle Sustainability Award
2025
Elle Beauty Award nomination
2024