Collection Banner Collection Banner

Collection Banner Collection Banner

Exclusive Offer Ends in:
00 hours
00 mins
00 secs
37 products
Elle_Collection_page_banner_V3
SAFESCREEN
4.9 | 1387
SAFESCREEN® NEXGEN SPF 60+ Sunscreen
Sensitive Skin, Dewy Finish
⚡
Safescreen® Sheer
Chosen Diwali Sale
Bestseller
SAFESCREEN
5.0 | 52
Safescreen® Sheer
Oily Skin,Lightweight
WHITE PINE
5.0 | 119
White Pine® Pomegranate
Skin Brightening, Pigmentation
WHITE PINE
4.9 | 1039
White Pine® - Pycnogenol®
Oral Sunscreen, Sun Tan
TOR
5.0 | 361
TOR™ Coffee Collagen Powder
Antiaging, Radiant Skin
⚡
30-Day Pack(216 g)
Travel Pack(50.4g)
Bestseller
TOR
4.9 | 416
TOR™ Classic Marine Collagen
Wrinkles, Antiaging
⚡
30-Day Pack(216 gm)
30-Day Pack(216 gm)
Bestseller
TOR
4.9 | 47
TOR™ Prime Collagen Powder
Firmer Skin, Fewer Wrinkles
TOR
4.9 | 414
TOR™ Beaut Collagen Powder
Pigmentation, Antiaging
PEPTIDE THERAPY
4.8 | 549
Peptide Therapy Intense Repair Creme
Barrier Repair, Firm Skin
RE(D)COVERY
5.0 | 449
Re(d)covery® Plus Serum
Melasma, Skin Brightening
RE(D)COVERY
4.9 | 1209
Re(d)covery® Serum
Dark Spots, Acne
⚡
50ml
20ml
OptiMIST
4.9 | 362
OptiMIST WaterBody® Aqua
Acne, Oily Skin
CHOSEN
5.0 | 421
Balanced Foaming Facewash
Oily Skin, Dry Skin
LIGHT ROUTINE
4.9 | 272
Light Routine® Gentle Exfoliator
Pores, Oily skin
RETINOLITE
4.9 | 167
Retinolite™ Crème
Fine Lines, Skin Firming
PINEDRUFF
4.9 | 176
Pinedruff™ Scalp Serum
Dandruff, Flaky, Itchy Scalp
FRIZZSOLVE
4.9 | 79
Frizzsolve™ Frizz Control Serum
Dull, Frizzy Hair
SMOO
4.9 | 47
SMOO® Buttergel®
Baby Massage, Body Butter
MORNING LARK
4.9 | 190
Morning Lark® Caffeine + MSM Hair Growth Solution
Hairfall, Hair Thinning
FACESILK
4.9 | 258
FACESILK™ Gelée
Dry, Dehydrated Skin
⚡
peptide-gel-50ml
peptide-gel-20ml
PEPTIDE THERAPY
4.8 | 494
Peptide Therapy Intense Repair Gel
Post-Procedure Care, Acne
WHITE PINE
4.9 | 605
White Pine® Mousse Plus Face Serum
Bumpy Skin, Comedones
MILK ROUTE
4.9 | 163
Milk Route® Water-less Lactic Acid Peel
Body Acne, Strawberry Skin
MILK ROUTE
4.8 | 321
Milk Route® Daily
Textured Skin, Plump Skin
RETINOLITE
5.0 | 271
Retinolite™ Serum
Acne Scars, Anti-Aging
MORNING LARK
4.9 | 243
Morning Lark® Redensyl Hair Growth Serum
Hairfall, Hair Loss
CHOSEN
5.0 | 322
CHOSEN Sculpt Serum
Double Chin, Jawline Firming
NIGHT OWL
4.9 | 539
Night Owl® Melatonin Scalp Lotion 55ml
Hairfall, Stress Hair Loss
RETINOLITE
4.9 | 131
Retinolite™ Pycno Undereye Gel
Dark Circles, Puffy Eyes

Frequently Asked Questions

CHOSEN is India’s first dermatologist built personal care brand, created for the Indian exposome: the combination of intense UV, pollution, heat, humidity and pigmentation biology that shapes how Indian skin ages and responds to its surroundings. Founded by Dr. Renita Rajan, a dermatologist with 20 years of clinical experience and author of Sunscreens for Skin of Color (Springer Nature, 2024), CHOSEN brings clinical experience and published science into everyday care. Science is the foundation of each formulation.

Explore care for different steps in your routine:

  • Daily sun protection: NEXGEN for durable, moisturising protection and SHEER for lightweight sun care.
  • Brightening from within: White Pine Pomegranate for tan reduction and long lasting skin brightening, with no reported side effects.
  • Oral sun care: White Pine Pycnogenol for sun protection and pigmentation support from within, alongside sunscreen.
  • Daily collagen: TOR Prime, Classic, Coffee and Beaut, featuring named marine collagen sources from Germany, France and Japan.
  • Moisturising care: OptiMIST WaterBody Aqua, a water based moisturiser for lightweight hydration, and Peptide Therapy Crème for nourishing AM or PM care.

NEXGEN offers SPF 60+ PA++++ sun protection with a moisturising, dewy finish. Built around Bemotrizinol as its only UV filter, it provides durable protection tested for up to 8 hours after a single application under study conditions. It suits those who prefer nourishing daily sun care.*

*CHOSEN in vivo durability study, data on file.

SHEER is a lightweight SPF 40+ gel crème sunscreen designed for oily, acne prone and combination skin. It uses Bemotrizinol as its only UV filter and keeps skin cool for 3+ hours after application and oil free for 4+ hours in heat and humidity.*

*Based on consumer study conducted on 35 subjects, under the vigilance of a dermatologist, September 20

TOR offers marine collagen supplements for firmer, smoother looking skin, with options that also support skin hydration, hair strength and nail strength. Classic and Coffee contain Peptan® F sourced from France, Prime contains VERISOL® F sourced from Germany, and Beaut contains Wellnex™ sourced from Japan. Choose according to your goals and preferred flavour. Benefits vary by formulation; our Classic, Coffee and Prime collagens also support stronger hair and nails.

Peptide Therapy Crème provides nourishing moisturising care for hydrated, smoother looking skin. Its peptide, hyaluronic acid and plant oils support skin barrier care. Use it in the morning under sunscreen or as your evening face moisturiser. Suitable for sensitive and dry skin types. Dermatologist built and suitable for Indian skin-type and climatic conditions.

White Pine Pomegranate combines Pycnogenol and Pomegranate extract for skin brightening from within. It helps address tan and uneven tone, supporting brighter, more even looking skin across the face and body without adding another topical layer to your routine. The Pomegranate extract used here is rich in polyphenols that help regulate melanin, the pigment responsible for skin colour. Combined with Pycnogenol®, it helps target uneven skin tone in multiple ways, helping fade tan and promote a brighter, more even-looking complexion across your face and body. All from within, with nothing extra to apply.

It’s simple: the more you add to your cart, the more you save. Discounts apply automatically, with no coupon needed.

  • Cart value of ₹499+ unlocks 5% OFF
  • Cart value of ₹1,499+ unlocks up to 15% OFF
  • Cart value of ₹2,999+ unlocks up to 20% OFF
  • Cart value of ₹6,499+ unlocks up to 25% OFF

Every order includes a free gift, and you may unlock additional surprise gifts as your cart grows.

First order? Log in and apply WELCOME10 at checkout. This code can’t be combined with the automatic milestone discounts, but you’ll still get the free gifts for your cart value.

Shop more, save more. Happy Diwali! ✨